Closet Fashion Analysis:
Ballet Flats with a Conscience
Nice
Brian,
my ballet flats expert has turned his allegiance from Tory Burch to Tieks – In
an email last week he told me, “2 years ago I bought myself a pair of Tieks
ballet flats. Today I now own 22 pairs. I still like my Torys but I'm more of a
Tieks guy these days.”
Considering
the Tieks motto is “the ballet flat reinvented”, I think it an appropriate
choice. For those of you following this blog, you know that I prefer subtlety
when it comes to wearing “marks”. I like Tieks because their signature is the teal
blue sole and vertical heel strip whereas Tory Burch emblazons her TB in almost a garish
way. Now you know how I really feel.
Tieks
has also endeared me to their product with Operation #SewTogether: Their ads
tell us, “We’re giving a $50. Tieks Gift Card to anyone who stiches and donates
25 masks, or a $100. Tieks Gift Card for 50 or more masks.” They are
distributing these masks in the Los Angeles area and as this promotion expands,
I am curious if Tieks will expand their donations elsewhere. The Tieks web page
for #SewTogether also keeps a running tally of how many masks have been
produced. On my last visit (April 16, 2020) they have provided 260,167
lower-grade homemade masks to free up the medical-grade ones for doctors and nurses who
deal directly with COVID19 patients.
Not
only this but the Gavrieli Foundation maintained by Tieks provides financial
resources for women entrepreneurs around the world “in the broader fight
against global poverty”. Nice.
Like
any other mark, Tieks has an enthusiastic following and Brian has become part
of that as well, “I've met lots of great people thru the Tieks group I'm part
of. A few have been real life meetings in Arizona and Calgary.”
“Women
seem to love this brand,” Brian reiterates, and from the website, I can see why “. . . and there's a handful of guys that also wear them . . ."
Tieks
. . . a perfect spring choice for anyone who has a social conscience (and an
aversion to showy marks) ". . . and they come in a rainbow full of colors” . . . and they're foldable!