NO THANKS
Recently I was at a dinner party that included a local business man, who appears to be relatively successful. He is not someone who I would seek out for advice; however, he was ready to give it as he asked me about my jewellery. His wife refers to it as homemade. I take slight exception to this; although, I do make it in my home so technically I guess it is homemade. However, homemade suggests cookies and pickles more than artistic endeavour.
I answered his question by describing where I "was" with it. The following advice was not what I expected. He suggested that I "copy" the designs of a very successful Canadian business, Hillberg & Berk. I was deeply offended. Don't get me wrong, the designs of Hillberg & Berk are beautiful and I think highly of the founder's designs as I do of other independent jewellery makers' designs. But his advice to copy the designs is close to blasphemous. It's like suggesting to a potter that he or she should use another potter's designs because that particular potter sells more pottery, or that a painter should copy a piece that has been done by another artist, or that someone should write another War and Peace because of its success. He obviously has no concept of the creative process or of the pride artisans take in their own designs or their own work.
Now if he had said to me, you should take a look at Hillberg & Berk's marketing strategies over the past ten years, I could accept that. There are steps, procedures, and even rituals that lead to success with good designs and if you so desire, you could follow those strategies and you will move toward marketing success. But he didn't; he told me to "copy" designs. Now I am not only offended. I am livid. Enough of that.
NICE
The Creative Process
JoyD Creations
Pink Faux Oversized Pearls & Crackled Quartz with silver discs, Spring, 2011 Photo Source: JoyD Creations |
Multiple strands of turquoise stones, silver chain, black cord and silver crosses, Winter, 2012-2013. Photo Source: JoyD Creations |
Turquoise and Silver, 2011. Photo Source: JoyD Creations |
Commissioned Piece in Jade, Rose Quartz and Chinese Coins created by JoyD. Photo Source: JoyD Creations |