Wednesday, 2 November 2016

Glasses - One Company, Many Options

Closet Content Analysis: Glasses – a Requirement

Necessary     Nice     New     Note-Worthy     No Thanks     Nicest

Necessary: Although students are well into their school year and winter is approaching, the “back to school” vibe is still with me: new books, new clothes, and a new pair of glasses are elements I still enjoy incorporating into my life even though it has been awhile since I have had to “go back”. Getting a new pair of glasses every fall is an event that I have not outgrown although this year I have been slow to fill this requirement. There is always a silver lining. My late start this year coincides perfectly with the launch of Warby Parker’s Winter Collection.

Nice: Choices can be expensive and overwhelming and brands confusing so it is NICE if you can find an independent brand that offers you style, quality, choice, service, and a decent price. The bonus comes when you find out that the company makes significant contributions to helping those in need. Warby Parker, a major force in the business of glasses, is a name you should start getting used to saying. Although the company was founded in 2010, I only discovered them recently. Say it again, Warby Parker, and this time imagine the convenience and ease of online shopping with perks such as a “ home try on” period. They also have retail storefronts in Toronto and in major U.S. centres.

New: The winter collection, launched just this week, has been described by the Warby Parker brand team as a winter palette incorporating “icy landscapes, sun reflecting off snowbanks, long shadows and flora in hibernation”. I am starting to think of the clothing in my closet from that perspective – thank you Warby Parker brand team for the perfect description of a winter wardrobe and matching accessories.

Photo Source: Warby Parker

As well a collaboration with Leith Clark has lead to the creation of five new vintage-inspired frames, incorporating rimless frames, filigree, mixed material construction (such as gold-plated titanium coupled with premium cellulose acetate) and exposed screws.

Leith Clark Fleta in Ivory Pearl. Photo Source: Warby Parker

Note-Worthy: Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need (Retrieved from on November 2, 2016).

Added to that, the partnership with Leith Clark acknowledges Clark’s dedication to “Girl Up”, a United Nations Foundation campaign which encourages girls to raise awareness and funds for UN programs that provide life-changing opportunities for girls all around the world.

No Thanks: Of course, there are those who have complicated prescriptions or need progressive lenses and feel more comfortable with a f2f experience and that is where the 80/20 rule kicks in – 80% of us probably do not need specialized services therefore ordering online appears to be a good option. But even then, they do their best to accommodate the needs of the 20% with a supplementary credit if you require a major adjustment and have to go to a storefront optician other than theirs.

Nicest: The collections for men and women! Whether you have a pair to match every look you present or wear one frame 24/7, there are upscale choices for downscale prices.

Photo Source: Warby Parker

Photo Source: Warby Parker
Photo Source: Warby Parker

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