Friday, 7 August 2015

How do the Rich Shop?

Closet Content Analysis: In Response to a Television Documentary

I suppose when your income is 50 billion per year, spending 15 million on a shopping trip to Paris is considered a tad overboard but nothing that couldn't be handled. But maybe not, because King Abdullah (deceased since this occurrence) would not pay Maha Al-Sudairi's bills, and so she has developed quite a reputation for "flamber sans payer" - "a blaze without paying", particularly in Paris. Considering that King Abdullah had 30 children from approximately a dozen wives, I imagine his daily budget would be more than what I make or have made in an entire year - probably in an entire career. But that's strictly speculation. Keeping track of all those children, in-laws and wives could have been a tad annoying especially if they were partial to shopping trips.

So how do the rich shop? Apparently Maha Al-Sudairi walks into her favourite designer boutique, orders one in each colour (another speculation) and then hands the sales associate a lovely engraved card reading, "payment to follow" with her benefactor's contact information. Nice. But then she has to arrange for (or rather a staff member arranges for) a storage unit to keep everything organized until she has the inclination to use it. Hmmm?

I can't even wrap my head around daydreaming about such a predicament.

As it is I am thinking I have too much and I am being wasteful. Everything is relative I suppose. So after watching the documentary and reflecting on how the rich shop, here are some of those ideas: 

One woman, who is both rich and famous, doesn't like to spend her own money and expects designers to give her freebies. After all, if she is seen wearing something, others will want to buy the exact same thing and so this is considered helpful to the designer and her commission is haute couture. The rich get richer.

Others, like the Saudi princess, go on elaborate shopping trips to exotic places, dodging in and out of luxury brand store fronts taking great pleasure in the hunt and buying everything that appeals. Some hide the sums from their benefactors or set a budget, although budget may not be the most appropriate word, if shopping on their own dime.

Others, buy one in every colour or 30 of the same thing because the fit is perfect or they only wear a t-shirt once and then it is done. OK, next.

Some never look at the price tag but then will take their clothing to consignment shops after two or three wears. Even the rich recognize re-sale value. If something goes on sale, and they have that item, it's time to send it off to the consignment store or give it away. Heaven forbid someone might think they bought something on sale. 

And then there are those who, like the two cowboy brother ranchers in Alberta, Canada, were worth more dead than alive. They came into town once a year to buy a new shirt and a new pair of jeans.

So what constitutes rich? And how do the rich shop? How do the very rich shop? Relatively speaking . . . as many different ways as everyone else, except that there are more digits behind the dollar sign.

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