NOTE-WORTHY: Online buying can be likened to the "olden days" of catalogue buying. Two important differences are choice and speed of response. In Canada, the old Eaton's and Simpon's Sears companies offered catalogue shopping as a convenience in much the same way as online shopping offers that type of convenience now. Catalogues are still produced albeit more as promotional "lookbooks" to help make purchase choices. Both methods are plagued with difficulties in "return policies" and no matter how "easy" the ability to return is, a return is still a pain.
Online buying is perfect if you know your product, your size and your style preferences. How do you know all those things? Probably by having purchased the brand before. You know the sizing peculiarities, you love the style and you're satisfied with the quality of the product. The other way, of course, is by visiting a storefront and doing your shopping there and your buying online. This seems very unfair to the storefront which had to put money on the line for stock, rent and sales associates to cater to your whims.
|Radius dress by Judith and Charles.|
Photo Source: Judith and Charles
NICE: Storefront shopping requires the most effort on the parts of both the vendor and the buyer. Yet it can be the most rewarding for the consumer. Brian, the ballet flats guy known on this blog, has developed satisfying relationships with sales associates at Tory Burch; and Joelle Aidan is recognized by several at Holt Renfrew in Calgary. They both have purchased online but always return to the storefront.